Are you a creator or a marketer who often struggles to grab your audience's attention through your social media posts? Is that because you fail to post content that fits the platform's format well?
While the quality of your photo and video can change the game for your brand, the dimensions of your content also matter. Whether you are on Instagram or Facebook, the size of your visual content can influence the overall look of your profile and play a significant role in grabbing attention.
This article looks at the photo and video dimension rules for various social media platforms. Dig in for an interesting read.
Considered the world's most popular social media platform, Facebook has2.912 billion monthly users. This stat is enough to prove the fame this fantastic social media channel enjoys.
However, if you want to use Facebook to benefit yourself or your business, you need to make sure that you follow all its visual content rules correctly. This means that you should always keep the content size according to the platform's format or otherwise live with a grainy and blurry profile image.
This picture is a true reflection of you or your company. So, make sure that the image should have a size of 180 x 180 pixels. This photo will appear as 128 x 128 pixels on your smartphone.
Another important image for your profile, your Facebook cover photo is way bigger than your profile photo. It should have a minimum size of 400 x 150 pixels; otherwise, it will appear stretched.
Shared Images for Posts
If you want to post a specific image on Facebook, make sure that its dimensions are 1200 x 630 pixels. Even if it's a square, landscape, or portrait image, Facebook adjusts the width to 500 pixels and then formats the height accordingly.
The recommended dimensions for Facebook videos are 1280 x 720 pixels for both portrait and landscape. It is best that your Landscape videos can fit a frame of 16:9. If you find the blur padding an issue, you can add solid-color padding on your own and save your content from the blurred bars that the platform uses.
According to stats, Instagram enjoys around 2.9 billion visits every month, and it is considered the 7th most visited website globally. This social media platform is a perfect opportunity for brands and individuals to showcase their creative side and capabilities.
However, you need to have a compelling Instagram grid with perfectly sized images and videos to make that possible.
Your profile picture is the first impression people get of your profile. In that case, make sure that it is recognizable with dimensions 110 x 110 pixels. Also, if you are using a square photo, ensure to maintain its aspect ratio to 1:1.
If you want to win your audience on Instagram, make sure the images posted as content should have a size of 1080 x 1080 pixels. Furthermore, if the shape of the pictures is square or rectangle, keep the aspect ratio stable between 1:1 or 1.91:1.
Instagram is all about visuals, and stories are a type of content that most people love to watch. Therefore, the recommended resolution of stories is 1080 x 1920 pixels. Moreover, the minimum aspect ratio should be 9:16.
Also, if you have some vital information at the bottom and top of your story, you might want to cut it as it will be covered by content and timeline bars.
The aspect ratio and dimensions of Instagram reels are also 9:16. However, unlike stories, your reels might not be covered by different Instagram features, so be mindful when adding any text.
If you have tried to post a video on Instagram but failed miserably, you aren't alone. The recommended video dimensions for Instagram are 1080 wide x 1920 long pixels. If that's not the case, your audience may see a poorly presented and unattractive video on your profile.
Here is another social media platform that has taken the world by storm. Twitter is a great channel to spread the word and, at the same time, also create hype. But again, the platform comes with its own recommended dimensions for posts that you should follow religiously to convey a message correctly.
Don't compromise on the quality of your profile picture on Twitter. This image is your accurate representation, so make sure that it follows the recommended dimensions of 400 x 400 pixels. Additionally, the maximum size of your image file should be 5MB to avoid getting any blurred results.
Twitter allows you to post images with your Tweets. However, their size may vary according to the number of posts.
That said, the platform crops images that are taller than 16:9. Similarly, if a picture is extremely wide, you may have to lose its essence.
If you are posting a tweet with multiple images, the display's aspect ratio may overall vary. For example, for a tweet with two images, both pictures should have dimensions of 700 x 800 pixels. Similarly, with three photos, the size changes to 700 x 800 pixels for the right image and 1200 x 686 pixels for the left picture.
You can't post more than four images with a tweet. In that case, the recommended dimensions of each image should be 1200 x 600 pixels.
There is no particular size of the video posted on Twitter, but the main rule is that the content shouldn't be wider or taller than a square. If it is, Twitter will incorporate black bars on the sides of the video to make it appear like a square. Moreover, your video might get cropped when watching it through a mobile phone.
Looking to make a profile on a professional network?LinkedIn is a great medium to achieve recognition for your business and skills; however, again, you need to have your content perfectly formatted to earn attention from the right people.
This image is content you can't take lightly. So, ensure the image follows the recommended dimensions of 300 x 300 pixels. In addition, the maximum size of the file should be 10MB.
You can elevate the game of your personal profile by posting a background image. The recommended size for this one is 1584 x 396 pixels.
Do you want to share a specific image on your LinkedIn profile? In that case, the recommended size is 1200 x 627 pixels. However, the final dimensions depend on mobile scaling.
When posting a video on LinkedIn, make sure that its aspect ratio is between 1:2.4 to 2.4:1. Additionally, the maximum size of the video file should be 5GB, and the entire length of your video shouldn't be more than 10 minutes.
The size of the video and images you post on various social media channels can make or break the quality of your profile. So, instead of regretting later, make sure that you follow the recommended dimensions given by individual social media channels and let your content represent you in the best possible way.