How to Multistream in 2022

How to Multistream in 2022

Multistreaming. What it is, why you want it and how to do it.

The capability to livestream to an individual platform such as Youtube, and popular social media channels such as LinkedIn and Facebook Live comes now as if it’s second nature to most platforms. The technology that is based on open source code has been made as common as connecting to the internet.

True story, logging onto the internet at one time was not very common. But, now it is and with the advancements in technology, multistreaming is what everyone really wants. We don’t want to stream to one platform. No, we want to stream to all the platforms at the same time, please.

Livestreaming is broadcasting video content that is streamed in real-time through internet connectivity. Multistreaming is doing this across many channels at the same time. As the capabilities grow so does the market. Livestreaming is big business. As an industry, by 2030 it’s expected to reach $330.51 Billion. It’s strong business sense to stream to multiple channels at the same time. When you do, you capitalize on all the potential viewers and compound your time, it’s like being in multiple places at once.

Why Multistream?

When it came to livestreaming in the early days, a creator would have to choose. The choice was to show up live on one platform at any given time. The option was only one platform at a time. The workload was heavy because it meant that creators would need to post to each individual platform, let’s say Youtube and Facebook independently. Multistreaming saves you time and saving time saves you money.

Multistreaming technology has significant benefits, you can:

- Reach your niche and expand your network at the same time. Multistreaming enables you to broadcast to your hardcore fans in let’s say Discord or a private Facebook Group at the same time while reaching open channels like a Facebook Page and Youtube Channel.

- Enjoy all the benefits at the same time. When you multistream you get the best of each platform vs one platform. Different platforms often attract different segments of your potential audience and it opens more doors for you as a creator.

- Make it easy for your audience. You don’t need to attract your audience from LinkedIn to come over to Facebook (this isn’t going to happen). Show up where your audience already is.

- Save money. You can livestream on the cheap. Really, there are options from free to prime services. This is a great thing if you want to test out if multistreaming is for you.

So why aren’t you multistreaming your livestreams yet? Sometimes technology can feel like a barrier if you don’t know how to do something already. Understanding as much as you can about how to multistream is a good way to help you get started.

If you’re already producing livestreams you’ll find the transition to multistreaming fairly easy. The technology is on your side. The biggest consideration will be what platforms you’re using and what you’ll use to support multistreaming.

You can use hardware, software, and even cloud-based service providers when it comes to broadcasting your content across multiple channels at the same time.

Recording footage for your multistream is no different than for your regular livestream. You need an internet connection, a camera and a microphone as a minimum. Yes, you can even livestream with something as basic as the camera and built-in microphone on your computer or handheld device.

Here’s a list of the basics needed to livestream:

  • Camera
  • Microphone
  • Video Encoder (this is what translates your video to be sent over the internet). This part of the task is made easy when you choose hardware, software, or a service provider that does it all for you.
  • Stream Destination
  • Internet Connection

To turn your livestream into a multistream you want to choose a video encoder that does this for you. Basically, you do everything the same as if you are livestreaming to one platform, except you will now stream it to multiple locations at the same time.

For multistreaming you’ll need to:

- Set up your accounts on the platforms you want to stream to. Common social media platforms that support livestreaming are: Youtube, Facebook, LinkedIn, Twitter, Twitch, Tik Tok Live, Instagram Live and there’s more. It’s up to you to decide.

- Choose the hardware, software or multistreaming service provider that you’ll use to stream across many platforms all at once.

- Set up your multistreaming account and connect it with your social media channels. This is typically easy to do.

- Go live to multiple platforms similar to going live for just one.

Multistreaming Solutions

It all sounds great, right? Likely the most challenging thing when you’re ready to multistream your live content is selecting the right support system. What tools are best for you to multistream like a pro?

A popular streaming software that creators use is based on Open Broadcaster Software (OBS), open-source software for video recording and live streaming. It’s free and easy to use once you download it. Because of the growing trend, there are many options available when it comes to streaming software providers. A few popular names are OBS Studio, Streamlabs, Wirecast, and more. The downside of the software is that it has demands on your central processing unit and performance may suffer as it uses more of your computer's CPU.

Using hardware encoders is a reliable option. A very good internet connection is vital for the performance and the cost of hardware is higher than other options.

As many things have gone to the cloud, so have the multistreaming solutions. This is a good thing. There are some really great cloud-based service providers that alleviate any worries of costly hardware or wear and tear on your CPU.

There is no good reason to limit the potential of your live recorded video content. Get it out to everyone at the same time when you multistream across all of your social media accounts. As you can see it’s really not that hard and the benefits outweigh any of the learning curves you are facing.