How to Make Money on TikTok

How to Make Money on TikTok

As you scroll through the endless library of content on TikTok, you’ve probably found yourself wondering if you could turn that scrolling into cash.

The answer is absolutely! TikTok is so much more than just a collection of entertaining videos. Since launching in 2017, thousands of creators have found ways to turn TikTok into a money-making machine.

There are so many ways to monetize your screen time. But in this article, we’ve rounded up some of the top ways you can make money on TikTok.

Partner with brands

Influencer marketing has quickly become one of the most popular and effective forms of digital marketing for brands. From Youtube to Instagram, and now TikTok brands are consistently looking for creators that align with their brands. This doesn’t just include physical products, from subscriptions to financial services, almost all types of brands are experimenting with creator-led marketing.

Even if you don’t have a massive following, there are opportunities to make money partnering with brands. As long as you have an engaged audience and can create entertaining, quality content – there are companies that you can partner with. You can even start by dipping your toe in with in-kind partnerships.

To make sure you’re still prioritizing your audience, make sure to choose brands that you align with! Your content will perform better (and you’ll make more money) if your content feels natural and organic.

Become an affiliate

Another relatively new but booming income-generator is affiliate marketing. Think of the accounts telling you about “their favorite Amazon finds.”  Every time you buy something from the link in their bio, they’re likely making an affiliate commission.

Creators on TikTok that make money through affiliate marketing typically have unique links for their favorite brands that track their sales. For every sale, they get a commission or percentage of the sale. Sometimes the kickback is a few cents, while other times it can be hundreds of dollars. It depends on the product and the brand they’re working with. However in most situations, the bigger the sale, the more money you’ll make.

Affiliate marketing is a great way to partner with different brands you love, without having to go through the formal partnership route. Start by finding out if your favorite brands and companies have affiliate programs and apply to join. Then you can get creative with how you want to promote the products.

There are hundreds of videos and blogs online that can walk you through the basics of getting set up as an affiliate marketer. It’s one of the easiest ways to make money through social media – even without a huge number of followers.

Promote your brand or product

TikTok has been game-changing for many small business owners. There are so many stories of entrepreneurs taking their side-hustles to full-time jobs by using TikTok to market their products.

If you have your own brand or product, TikTok is a great way to bolster your sales. Maybe you have a coaching business or a physical product you sell – regardless, you can use TikTok to scale that business.

Using this strategy you’re not necessarily making money directly from TikTok, but you can still generate significant income by being a bit more strategic with how you use the app!

Get gifts and tips

TikTok has provided several ways for creators to get paid directly by their audience. (And no, we’re not talking about creating a GoFundMe.) One way is by getting tips and gifts from your audience that can then be turned into cash. There are a few ways to do this.

  • Video Gifts – viewers can show appreciation by sending you a video gift. You’ll collect Diamonds which you can then redeem for cash from TikTok.
  • Live Gifts – like Video Gifts, viewers can send you Diamonds on your live streams, which you can redeem for money.
  • Tips – your audience can send you money directly through tips.

The key to getting more gifts and tips is by creating an engaged audience. It’s important to stay authentic and create videos that people appreciate.

These features are available to creators that meet the age, location, and follower requirements. If you meet the requirements and don’t have these features, you can gain them by applying to be part of TikTok Creator Next.

Join the TikTok creator fund

Finally, you can make money directly from TikTok itself! The TikTok Creator Fund is designed to help content creators make money by simply producing content. They’ve allocated millions of dollars since 2020 to support creators who want to produce content on TikTok.

All you need to do is make content and meet a few requirements. Surprisingly, the requirements aren’t as elusive as you might expect. You simply have to:

  • Be based in the US, UK, France, Germany, Spain, or Italy
  • Be over 18 years of age
  • Have at least 10,000 followers
  • Have at least 100,00 video views over the last 30 days

Whether you’re new to the platform or a pro, the sky’s the limit when it comes to making money on platforms like TikTok. There are so many ways to monetize, you simply need to pick a tactic (or combination) that you’re passionate about.

It will certainly take a little dedication and hard work to get there. But with some of these methods, you’ll be making money on TikTok in no time!