How To Go Viral on TikTok

How To Go Viral on TikTok

TikTok is the most rapidly growing social media site for Gen Z and Millennials with over 500 million active users. TikTok has become a powerful platform for anyone to share any aspect of their lives, and it's filled with thousands of niches and trends. You can learn how to cook, dance, sing, and so much more.

So going viral on TikTok can be pretty lucrative, especially if you're able to parlay that into other opportunities. No matter what you're good at, there is a space for you to do your thing and be noticed if you're able to edit short videos, stay on top of trends, and be creative.

If you're thinking about going viral on TikTok, here are some tips!

Getting Started: TikTok Origins

First, you should know the base history of TikTok, as it’s a growing platform that is likely to make quite a few changes as it develops.

TikTok is a video-sharing platform as well as a social network. It's owned by a Chinese company, ByteDance, which also owns Vine and Douyin. TikTok has been incredibly popular, especially with young people. It's been downloaded more than 2 billion times.

The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to one minute (three minutes for some users). Unlike Musical.ly, and Vine, TikTok is sticking around and seems to be passing the test of time.

As of October 2020, TikTok has been downloaded over 2 billion times worldwide.

Because TikTok is used mostly by people under 30, it tends to be very zoomer-humor oriented. It's also mostly filled with left-leaning content, so if you're trying to make a political statement, you might want to consider another platform.

TikTok is also very international, so if you're trying to reach a global audience, this is a great platform to use. Just be aware that you may need to adjust your content to appeal to a more international audience.

TikTok is a lot like Twitter in that you can have a one-hit, and then disappear back into the void. This is because content on TikTok is often based around trends, and if you're not on top of those trends, you're not going to get any traction.

That said, there are a few things you can do to improve your chances of going viral on TikTok

1. Keep Your Video Length Short

On TikTok, videos are short. It's kind of the point of the app. Longer form videos are more likely to be found on YouTube or Instagram. Topics that require more explanation or that are less visual may not be the best fit unless you plan on breaking your videos into multiple parts (which many TikTokkers do successfully.)

Vine is one of the short-video content platforms that preceded TikTok, and it was also widely successful. It was acquired by Twitter in 2012 for $30 million. It was then shut down in 2016. Short-form video is now so popular that other big platforms have attempted to adapt to the format, such as YouTube's addition of YouTube Shorts.

All of this is to say that short-form videos are enjoyed for a reason, and that reason is that they're easy to consume. If you want your content to be successful on TikTok, make sure it's short.

2. Be Funny

The most viral videos on TikTok aren't viral because they're all serious and edgy, they're viral because they're hilarious. If you're funny, and you can make a funny video, it's going to be a lot more likely to go viral than a serious video, even if the serious video is of a higher quality.

If you're not someone who really wants to make their content humorous, use viral sounds in humorous situations. These are the little jingles and audio clips that are used in between scenes of a video, and they're often used to make a joke.

3. Be Unique

TikTok is a platform full of content creators, all vying for the same thing: attention. In order to get attention, you need to be unique.

There are a few ways to be unique on TikTok. One way is to create content that is specific to your niche. If you’re a fashion blogger, make videos about fashion tips. If you’re a musician, make videos of you playing your music.

Join the subculture of your interests and find out what your audience likes best. Are you a reader? BookTok loves book recommendations. Are you a foodie? Cook with me videos are all the rage.

No matter what your interests are, there’s a way to be unique on TikTok, but don't expect to go viral if your niche is very underappreciated by the masses. Don't worry, it takes time, but you can get there.

4. When In Doubt, Duet and Stitch

While you may think duetting is a cheap way to go viral, you can easily get a hit with a great duet on TikTok. Duets are one of the most popular forms of content on the app, so if you don't want to go it alone, simply find another user with a similar vision for your duet and go for it!

Stitching can be a great way to turn someone else's TikTok into your time. A viral trend at the time of this posting is to stitch yourself just interrupting someone's bad take (usually on politics, relationship advice, or the like) and deadpan telling them "no" and then playing smash or pass with one of the apps filters. It's a humorous way to just disagree with someone in the way that only gen Z can.

5. Get Creative With Your Editing

There are endless possibilities when it comes to editing your TikToks. You can use filters, effects, and green screen to make your videos stand out. TikTok's thousands of user-created filters and effects can be used to enhance your videos. The app also has a built-in green screen function that can be used to change the background of your videos.

Editing isn't easy for everyone, but TikTok makes it pretty easy. If you get stuck, there are a lot of YouTube videos that can help you out.

If you want your videos to be popular, you need to use popular sounds. There are a lot of sounds on TikTok that have millions of listens, but they tend to trend for a month or so and then die out in use. Use them while they're popular, but make sure you're using them correctly. Sound bites are a great way to catch people's attention and make your videos more memorable, not to mention a heck of a lot funnier.

Conclusion

Going viral on TikTok can really happen to anyone, it just takes one good video. The TikTok algorithm is designed to reward creativity and content that generates a lot of engagement.

If you're looking to go viral on TikTok, you'll need to produce creative and engaging content that appeals to a wide audience. Keep in mind that you'll also need to be active on the app and promote your videos to get them in front of as many people as possible.

With a little hard work and a lot of creativity, you can achieve your goals of going viral on TikTok!

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