How to Get More Followers on TikTok

From viral to funny dance videos, it’s clear that TikTok has taken the world by storm.

As the app has gotten more and more popular, growing your account has likely become a bit more challenging. Fortunately, there are so many strategies that you can use to help make your TikTok community bigger.

Here are some of our top tips to help you get more followers on TikTok.

Hop on the latest trends

Trends are the name of the game on Tiktok. From viral challenges to trending sounds, hopping on a new trend is a fun way to increase your visibility on the app. Try to take something that is trending and give it a unique twist that’s related to your niche.

While trends can be an easy way to get more views, only participate in trends that make sense for you and your target audience! Just because everyone else is doing it, doesn’t mean it’s the right fit for you. It’s more important to prioritize authentic content over trends.

Partner with other creators

Find a creator within your niche that you can partner with! This can include creating content together or even just giving each other a shout-out.

By doing this, you’ll gain exposure to their audience. If they are producing similar content, their audience is also likely to be interested in following your account as well.

Provide value in your videos

You typically have less than 3 seconds to capture a user’s attention on TikTok before they lose interest. Your videos should immediately tell a viewer why they should continue to watch your video.

When you’re creating a video, you should ask yourself what value you’re offering. Don’t just post for the sake of posting. Maybe you’re providing advice and education, or perhaps it’s just entertainment. There are a lot of different ways to provide value.

As long as your content is valuable, users are more likely to engage and follow you!

Engage with the community

The TikTok algorithm wants to show videos to people who will enjoy it. By engaging with your audience (or target audience) you’re telling TikTok that these are people who are more likely to watch your content. It also tells the platform that you’re active and ready to connect with new viewers.

Engagement can be anything from liking and following similar accounts or commenting on similar videos!

Use (the right) hashtags

You’ve likely seen hashtags on platforms outside of TikTok. They’re a way for users to search for social media content that they’re interested in.

By using relevant hashtags for your niche, you can help new users find your videos and account. It also helps the TikTok algorithm categorize your content properly, so it can be shown to the best viewers.

Remember that you can’t edit your captions on TikTok, so be sure to carefully choose and add your hashtags before publishing.

Include a call to action

Every time you post a video, you should leave a call to action. Try asking a question in the caption or leave something thought-provoking to encourage comments and likes. You can also consider including “follow me for XXX” to remind users to follow you.

But your CTA doesn’t have to be directly related to a follow. The higher engagement will help your content reach more users – some of which will hopefully turn into new followers!

Create regular content

People are more likely to follow accounts that post content regularly. While there’s no need to post 10 videos a day, posting at least a few times a week will yield better results than posting once a month.

Every time you post a TikTok, you’ll likely reach a new user – so over time, more content will translate to more followers! It also signals to TikTok that you’re active and ready to engage with users.

Creating several videos a week can be time-consuming, so try creating several videos at once (also known as batching), and publishing them over time.

Share outside of TikTok

Sharing your content outside of TikTok or even linking to your account can drive better awareness to your account.

Repost your content on a blog or another social media platform. You’ll often find people posting their TikToks on Instagram Reels or linking to their videos on Reddit.

Plus, if you’re running an account on a different platform – repurposing content is a great way to save you time!

Be patient

It’s easy to be frustrated when you aren’t seeing growth. But building a following on TikTok can take time.  Not every video is going to be an instant overnight hit!

Videos can take several weeks on TikTok before they get pushed by the algorithm, so don’t delete videos if you’re not seeing immediate results. You might be surprised at the results you’ll see over time!

The bottom line

Getting more followers on TikTok can be challenging. The good news is that TikTok loves (and wants) to show your content to new faces. It might take some time, but with little patience and strategy, you’ll be seeing new followers to your account in no time!